TANZŌ is a first-of-its-kind social marketplace for handmade goods, where crafters are protected and craftsmanship is guaranteed. TANZŌ’s distributed ledger technology ensures transparency within the platform and removes any unfair competition, such as wholesale vendors and listings of mass-produced replica items. Most well-known e-commerce platforms don’t make it easy for true crafters to sell their unique items at fair prices. Crafters are forced to compete directly with wholesale vendors and traders who sell counterfeit or mass-produced replicas on the very same platform and at much lower prices. Often, it even becomes difficult to spot an authentic handmade item among the volumes of low-quality items that come up in the search results. TANZŌ’s blockchain-powered identity verification process ensures that only true crafters will be able to sell their handmade items on the platform. It is also a guarantee to the potential buyers that all goods are truly handmade by the actual crafter who sells them.