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Digital Economy for Modern Moms

CRPT Rating: 2.0

  • Team & Advisory Board
  • Product & Research
  • Idea
  • Marketing
  • Investors Security
View Detailed Rating Website Whitepaper

Mom.life is a global messenger, social network and digital economy for moms – over 1.1 mln users, hyper-engaged with 60 min/user/day, world leader in parenting user-generated content (10x+ posts vs Babycenter’s entire portfolio), cashflow from ad campaigns with more than 100 leading international brands, venture-backed. Our legacy business, Babyblog, reaches over 43 mln unique users. We have launched a native digital currency that rewards moms for material contributions to community growth and management, content creation and peer support. Moms also monetize their attention and personal data directly through incentivized engagement with 3rd party advertisers/ brands/commerce. Digital currency earnings will be used to purchase digital and physical goods, services and premium content offered by peers, platform and 3rd parties within the Mom.life marketplace. Currency supply is limited, value will appreciate with growth in network, quantity of use-cases and individual markets within Mom.life. The individual reward and redemption marketplaces that are being built in Mom.life include advertising, personal data, p2p trade, freelance services, virtual goods and collectibles, charity, 3rd party goods, services and content. We will help moms earn online, spend more time at home and peg their new wealth to the growth of Mom.life economy – through direct economic stake holding via tokens We believe that many moms – both in developed and emerging markets – will have a chance to escape poverty. Once our native currency achieves wide adoption by the advertisers/vendors within Mom.life platform, it will become an effective universal engagement platform – at that point we expect the currency to be used by 3rd parties to incentivize moms on their own channels and platforms outside Mom.life.

Token Sale: —
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CRPT Rating (?) : 2.0


  • Team & Advisory Board
    • TEAM (1.9)
      • Leading Technological Experts (3)
      • Project Leader (3)
      • Development Team lead (1)
      • Marketing Lead (1)
      • Specification of experts work (2)
      • Experts Experience of in their spheres (2)
      • Presence of all necessary experts (1)
    • Advisory Board (2.0)
      • Popularity of advisors (2)
      • Expertise of advisors to the project profile (2)
  • Product Description & Marketing Research
    • Product Description (1.6)
      • Roadmap (2)
      • Detalization of product description (2)
      • Regularity of github commits (2)
      • Presence of product beta version (1)
      • Token description and role (1)
      • Discounts on goods and services (1)
      • Possibility of the project management via dao (2)
      • Devidents reception from tokens (2)
      • Buyout of tokens from investors (2)
      • Commision for tokens usage (2)
      • Profit calculation is present and adequate (1)
      • Financial plan detalization (3)
      • Tokens spending ratio (1)
    • Marketing Research (1.7)
      • Lack of competitors (1)
      • Lack of ready made products (3)
      • Presence of technological advantages (1)
      • The amount of financing attracted by competitors (2)
      • Dynamics of competitors growth (2)
      • Jurisdiction research (1)
      • Legal disclaimer for duties and obligations (2)
  • Idea (2.1)
    • Adequacy of the idea (3)
    • Originality of the idea (1)
    • Value of the idea for the community (2)
  • Marketing (2.0)
    • Website (2)
    • Social networks (2)
    • Marketing plan (3)
    • Marketing team (1)
    • Public presence of the team (2)
  • Investors Security (2.4)
    • Daico (2)
    • Decentralized escrow (3)



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