The MAD Network is a set of decentralized applications designed to seamlessly connect every stakeholder within the complex adtech value chain. The MAD Network is not operated by one central party. Decentralized miners ensure that advertisements are constantly being served, averting the possibility of a single point of failure. Today’s ad tech supply chain is opaque – neither the advertiser nor the publisher has insight into agreed-upon prices. The MAD Network is completely open and accessible by all parties. Blockchain technology gives each entity confidence in the veracity of the data in the network. The MAD Network puts an end to today’s convoluted programmatic advertising system in which intermediaries capture 60 percent of every ad dollar spent. By establishing trust within the MAD ecosystem, network participants can transact without the need for a middleman.