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iTrue aims to make lives easier and safer through innovation. Current authentication systems are either too insecure or too inconvenient to use, thus perpetuating an environment of high risk. Multi-factor authentication (MFA), biometrics, and other similar methodologies can significantly reduce the risk of such breaches , but are not being widely adopted. The problem is user experience — MFA complicates and slows down the process of logging in, thus discouraging its adoption among businesses and their users. In addition, users are reluctant to trust centralized authentication systems. For one, there is a prevailing fear that their data will be misused or misappropriated. Centralized systems are also prone to failure themselves. There needs to be a solution that addresses privacy, security, and convenience. iTrue is the solution.

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