The epidemic of excess weight and obesity is gaining momentum every year, especially in developed countries. Unfortunately, this is not another story to drive people into the gym, but a very real threat. According to scientists, by the year 2025 a fifth of the world’s population will be affected by this disease. Lack of motivation, societal shaming and its harmful impact all have a very strong impact on people following an unhealthy life plan. Cardium offers its own motivation for one to always be rewarded for any athletic activity – from the highest intensity to the even the modest exercise.