The BOW Blockchain is the answer to the aspirations of the sector by giving concrete digital solutions to the different stakeholders, guaranteeing the goods’ authenticity, estimating value and rarity, making buying certificates easier, protecting the brands’ intellectual property, securing and anonymizing the payment system, and providing theft insurance. We decentralize, secure, and stock the data linked to the supply chain to guarantee transparency to the consumers and security to the brands. The project is being implemented in three stages. – An application for consumers allowing them to scan a product with their smartphone. The application will display all information related to the production of the product and will focus on environmental and fair trade aspects. – A software for companies that allows fashion professionals to manage their supply chain thanks to the Bow blockchain. – To democratize this application and software, what better way to have a concrete use case. The project also aims to create physical sales points to sell the patented creation in more than 20 countries in partnership with Swarovski, the Bowtie-Barber.