For the generation Z online has become a customary habitat. Those businesses who can endow the physical world around with all the properties of the digital one will strategically win. In July 2017 within the framework of this logic we launched to the market our minimum viable product Go2me. It was a series of mobile quests using augmented reality. Players enjoyed a variety of tangible prizes – goods and coupons for popular brands. The MVP was done in partnership with one of the largest shopping centers in Minsk.