Sales and operating margins continue to shrink for brands and retailers throughout the consumer packaged goods ecosystem. Brands aren’t able to adapt because the legacy operating environment is rife with product promotion and discount inefficiencies. A7 Core’s flexible solutions fit any customer management program. The platform is founded on a seamless datastream that puts the power back in the hands of brand managers. The A7 Core platform improves existing consumer marketing programs and already offers solutions to these issues.